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Picture superiority effect
According to the picture superiority effect, concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words.
According to dual-coding theory by Allan Paivio (1971, 1986), memory exists either (or both) verbally or "imaginally". Concrete concepts presented as pictures are encoded into both systems; however, abstract concepts are recorded only verbally.
In psychology the effect has implications for salience in attribution theory as well as the availability heuristic. It is also relevant to advertising and user interface design.
==Picture Superiority Effect==
The picture superiority effect refers to the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts.〔Shepard, R.N. (1967). Recognition memory for words, sentences, and pictures. Journal of Learning and Verbal Behavior, 6, 156-163.〕〔McBride, D. M., Dosher, B.A. (2002). A comparison of conscious and automatic memory processes for picture and word stimuli: a process dissociation analysis. Consciousness and Cognition, 11, 423-460.〕〔Defetyer, M. A., Russo, R., McPartlin, P. L. (2009). The picture superiority effect in recognition memory: a developmental study using the response signal procedure.Cognitive Development, 24, 265-273. doi: 10.1016/j.cogdev.2009.05.002〕〔Whitehouse, A. J., Maybery, M.T., Durkin, K. (2006). The development of the picture-superiority effect. British Journal of Developmental Psychology, 24, 767-773. doi:10.1348/026151005X74153〕〔Ally, B. A., Gold, C. A., Budson, A. E. (2009). The picture superiority effect in patients
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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